The attitude analysis of the student youth of Kabardino-Balkaria to the preservation and use of the ethnocultural potential of the region

L.B. Baysultanova, A.G. Karasheva,F.M. Mambetova, Z.Kh. Attoeva

Abstract. This article is devoted to the study of the attitude of the student youth of Kabardino-Balkaria to the preservation and transmission of history, national culture and traditions and the use of the ethnocultural potential of the region through the development of domestic tourism, since the ethnocultural potential represented by various objects and phenomena of ethnographic, socio-cultural, historical, cultural, natural and ecological character plays a significant role in stimulating domestic tourism and contributes to increasing demand for products and services of national and local markets, complementing and developing the tourism industry. Thus, the ethnocultural potential can be considered as a key factor that can turn into a competitive advantage for the tourism industry of the region.

Keywords: culture, history, ethnocultural potential of the region, domestic tourism, tourist interest, globalization

For  citation.  Baysultanova  L.B.,  Karasheva  A.G.,  Mambetova  F.M.,  Attoeva  Z.Kh. The  attitude  analysis of the student youth of Kabardino-Balkaria to the preservation and use of the ethnocultural potential of the region. News of the Kabardino-Balkarian Scientific Center of RAS. 2024. Vol. 26. No. 2. Pp. 89–100. DOI: 10.35330/1991-6639-2024-26-2-89-100